Fujifilm's unique Super CCD EXR Sensor Wins EISA "European Digital Imaging Innovation 2009-2010" Award

Groundbreaking Technology Honoured
By Celebrated Awards Association

Aug. 15, 2009 -- Fujifilm is delighted to announce that the award-winning Super CCD EXR sensor has just been crowned "European Digital Imaging Innovation 2009- 2010" by judges at the esteemed European Imaging and Sound Association (EISA) awards.

EISA judges were very impressed with the level of innovation and multiple application of the new technology. Commenting about the award, the EISA jury said: "Fujifilm's new Super CCD EXR sensor has been designed to adjust its behaviour according to the condition in which it is being used so it can deliver the user the best quality for any situation. The sensor has three different shooting modes that can be either selected manually by the user or left to the camera to automatically choose which suits the occasion. In high resolution (HR) mode the sensor uses all its 12 million pixels to render the finest details of the scene, while a high sensitivity (SN) mode it uses pixel-coupling technology to produce images with low noise levels in very low light conditions. A further high dynamic range (DR) mode combines two exposures to deal with high contrast situations."

This highly prestigious award from EISA coincides with Fujifilm's recent announcement of two additions to the EXR line-up. In a winning combination of style & technology, the NEW, compact FinePix F70EXR will be the world's smallest 10x zoom digital camera (1); and the FinePix S200EXR bridge camera will offer award-winning EXR sensor technology, with the added flexibility of a 14.3x zoom lens.

(1) F70EXR is the world's smallest among digital cameras with 10x optical zoom lens; as of July 2009, Fujifilm research.

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